SEO Packages
We are Melbourne-based.
Local SEO Services
Melbourne Based
We are locals, based in Melbourne's Bayside. When you partner with us, you're not hiring an offshore service provider, you're collaborating with a local business. Unlike offshore agencies, we offer the advantage of proximity, accessibility, and cultural alignment. We speak your language, both figuratively and literally, ensuring seamless communication and a shared understanding of your unique needs and objectives.
Because we know one size doesn’t fit all, we offer our services in customisable SEO packages so you can pick and choose which expertise and support you need.
What Exactly is SEO?
Imagine you have a shop, and you want more people to come in. To attract customers you may put up signs and banners. In the digital world you use SEO (Search Engine Optimisation) techniques to make your website more attractive to search engines such as Google. If Google loves your website, it ranks you highly in its organic search results and directs customers walking by (searching online) to visit your website first.
We provide SEO services packages that help you to attract Google and reach your audience.
SEO - It's All About Organic Search Results.
Have you ever wondered why businesses are investing more and more in SEO? Well, imagine you get 24/7 advertising space without paying for it. That's Google organic search results. When a user clicks on an organic search result, it drives traffic to your website without you having paid a cent for that click. That's great.
You need to rank high to increase the traffic generated from your free Google space. Why? Put it bluntly: When did you last scroll to the second page of Google search results? In fact, less than 1% of users do so. On the other hand, a staggering 69% of clicks, though roughly 2 in 3 clicks, go to the top three organic search results. That's massive. No wonder you'll want or need to rank high in the organic search results to drive sufficient traffic and take advantage of that free marketing channel.
Now, with 10,500 new websites generated every hour, those in the top position on Google's first page are highly contented. This is where the art of Search Engine Optimisation comes to work.
The battle between organic and paid traffic.
SEO or Paid Ads: What Strategy Is Right for You?
SEO and Paid Ads (also known as Pay-per-Click 'PPC') are two very different strategies for driving traffic to your website. Which strategy is right for your business? Here are the pros and cons of both:
SEO
PROS
- Clicks are free (well, a kind of, after you put in the hard
word) - Organic search results attract 10 times more clicks than ads, as users recognise that paid ads are not always the best match.
- An SEO strategy is more cost-effective than paid ads.
- Your organic search results show 24 x7
CONS
- There is no guarantee your SEO strategy will work.
- SEO takes time. Time to implement and time until Google recognises your efforts and your site increases authority.
- You don’t have any control over Google's search algorithm. Even a strategy that worked before might no longer work as Google constantly changes its search algorithm. So, you’ve got to keep at the ball.
Paid Ads (Pay Per Click)
PROS
- You immediately see results with your ad appearing above the search results.
- Useful for new product promotion, moving inventory or sales events such as Black Friday, Christmas, etc.
- You can quickly target keywords.
- Easy to implement.
CONS
- Paid ads cost money. Every click costs you money.
- As soon as you stop paying, the clicks will stop.
Google - The Gatekeeper.
Have you ever wondered why Google is in the spotlight here? Picture this: 93% of global web traffic and, more specifically, 89% of Australian-based traffic struts through Google's gates. It's the ultimate matchmaker, connecting you with potential customers.
It is fair to say that if Google doesn't endorse you, the online game becomes an uphill battle.
And just to be clear, we are after organic traffic. That’s the content Google recognises
to be worthy to be displayed without the need for paid ads. Paid traffic might be a quick fix, but the real game-changer is organic traffic – a strategic, long-term investment in your online success.
Google has become such an integral part of our lives that it’s actually become a verb. We no longer say “search for it” when referring to the Internet, we actually say “google it."
How Does Google Decide?
Understanding Google's mysterious ways is key. Google is what we call a search engine, and here is how it works:
- Crawling: You publish your content on a page. Google discovers your page using Google bots or 'spiders' that follow links from known pages to find new pages. This process is called crawling.
- Indexing: After Google discovers a new page, it analyses its content and stores it in a huge database of pages called an index. You guessed it, this process is called indexing.
- Ranking: Finally, Google sifts through a vast database using a secret algorithm to present the best and most relevant results to users. It presents them as ordered search results. That's right, this is called ranking!
Nail fresh, matching, unique, and trusted content aligned with user intent, and you'll find that Google is becoming your biggest fan.
Why Doesn't Google Like Me (Yet)?
It's not that Google doesn't like you. More to the point, Google is set up to deliver the best search results and user experience for its customers. So, it continuously looks for fresh, unique, trusted, and well-structured content that is presented in a way that Google can read and that users can easily access. And the competition is fierce. With so much great content, Google has plenty to choose from.
So, if you don't feel Google's love just yet, you've got to put on your skates and work a bit harder to meet Google's friendship criteria. Consider exploring our SEO packages to enhance your website's visibility and appeal to Google's algorithms.
We Are All Ears.