Brand Identity

Name: Brand Identity
Brand: Clued
Price: 9900.0 AUD
Availability: InStock

From $9,900.00

Let's face it—having a truly unique business idea is rare, with thousands of competitors already out there. So, getting your audience to choose you over the competition takes some work. That's why having a strong brand identity is so important. It helps you differentiate yourself from the competition, stand out in your market, and connect with your audience in a meaningful way.

We are here to help. Say goodbye to blending in and say hello to standing out.

WHAT'S INCLUDED?

Brand purpose
Competitor research
Customer personas
Brand personality
Brand messages
Brand tone
Brand colour palette
Typography
Logo

77%

77% of consumers purchase items because of the brand name. (Tailor Brands)

7 sec

It takes only seven seconds to make a first impression. So, your brand needs to be well-designed from the get-go, with a clear message. (Forbes)

88%

of customers said it was important to purchase from brands that they trust.

We create fun and meaningful brands that people fall in love with.

How we Create a Strong Brand Identity.

In a world full of choices, standing out can be tough. However, building a strong brand identity can be your key to success. Why? Because customers don’t just want to buy products or services—they want to buy experiences and associations, they want to fall in love with your brand. When your customers understand your story and share your values, they feel more connected to your brand. This builds trust and loyalty that can last a lifetime.

A good brand is like a friend you really like – it’s someone you understand and trust.

#1 Define Your Purpose

We start by uncovering why your business exists and what value it offers to your customers. What problem does your business solve? What makes it different or better from your competitors in the market?

#2 Know your Competitors

Researching your competitors helps us to understand the competitive landscape and where you want to position your brand. We’ll research: What values and emotions are they conveying in their messaging? This can provide insights into their brand personality. What visual elements are your competitors using to speak to your customers? Who are your competitors’ target audiences? Are they similar to yours?

This insight helps you learn from your competitors’ successes. It also helps us identify gaps in the market and develop messages and visual elements that can set you apart.

#3 Know Your Customers

Customers are central to everything you do in your business. When we create a brand identity, we establish a clear picture of your target audience - the people you want to reach with your brand. We create so-called customer personas. Each customer persona stands for a target group and decodes their DNA. It gives you insight into: Who are they - what are their demographics? What do they care about? What are their values, lifestyles, interests, purchase and usage patterns, preferences, brand loyalty, and customer journeys? What are the main issues they face – what are their pain points and needs? How can your brand resonate with them?

Decoding your target audiences helps you tailor your brand personality, tone of voice, brand messages and visuals to resonate with them.

#4 Create Your Brand’s Personality

Just like humans have unique personalities, so does your brand. Brand personality is a set of human characteristics, attributes, and values that make up your brand and give it human-like behaviour. It is reflected in your brand’s messages, tone of voice, core values, beliefs, and visual identity.

Successful businesses do one thing well: they’ve built emotional connections between their brand and target audience. That’s why creating a well-defined brand personality that aligns your business with the values and interests of your target audience is crucial.
What’s your brand’s personality? Sincerity, excitement, competence, sophistication, ruggedness?

#5 Get Creative

It’s time for us to get creative and translate what we’ve learnt about your target audience, your brand personality and the position you aim to take amongst your competitors into visual elements. These visual elements include your logo, colour palette, typography, imagery, and overall design aesthetic.

#6 Strike the Right Tone

It's not only what your customers see or hear but also how you communicate it—your tone of voice. It's the words you choose, your communication style, and your emotional tone. Your tone of voice reflects your brand's personality, speaks to your customers, and aims to stand out so your customers remember you and relate to you.