Hi, I’m Tina Wendel — the human behind Clued. And yes, despite loving numbers and spreadsheets (seriously!), I do have a pretty good sense of humour.

I grew up in a small town south of Berlin in East Germany, where opportunities were scarce. When the wall came down, I hugged the world (literally) and never looked back. I studied business, landed my first job at one of the Big Four, and grabbed every opportunity that came my way — including a secondment to Australia. I fell head over heels for the place (how could you not?), and it’s been home ever since.

Over the last 25+ years, I’ve worn a few hats: management consultant, finance expert, corporate finance lecturer, entrepreneur, digital marketer... and somewhere along the way, an occasional dog treat dispenser. My career has taken me from big boardrooms to running my own food manufacturing business, giving me a front-row seat to the real-world ups and downs of business ownership.

Learning is my superpower. I’m endlessly curious, love asking "Why?" and "How?" (and sometimes "What were they thinking?!"), and have a slight addiction to studying — from business to corporate finance and beyond. Numbers fascinate me — but only because they tell real stories if you know how to listen.

Out of all these experiences, Clued was born: a business coaching and finance consulting service grounded in real-world know-how, a love of problem-solving, and a serious commitment to helping small businesses punch above their weight.

Whether I’m coaching you to make stronger business decisions, consulting hands-on to solve today’s challenges, or running workshops to give you the tools to DIY your way to success — I’m here to make business clearer, smarter, and a little less lonely.

I know that small businesses don’t have endless resources, which is why everything at Clued is built to be practical, flexible, and honest.

When I’m not deep in strategy sessions or geeking out over a cash flow forecast, you’ll find me out hiking (the Pyrenees, Julian Alps, Mont Blanc, the Dolomites — take your pick), travelling, or hanging out with my dog. True to my German roots, I’m a no-nonsense straight-talker — but always with a smile.

Behind all the numbers and strategies, I’m just a human too.

And if you're looking for someone who’s seen all sides of business, still believes learning is life's greatest adventure, and genuinely wants to see you succeed — you’re in the right place.

Let’s get Clued in — together.

Tina