experienced business coach and consultant Tina

Business Coaching & Consulting for Small Business Growth

  • Strategic planning and growth strategy
  • Financial management consulting
  • Marketing and Sales Growth
  • Operations and efficiency consulting

Straight-talking business advice.

Built on real experience.

Running a business in Australia today isn’t easy, especially for small and medium enterprises and startups. Business owners face many challenges – from cash flow issues to finding new customers (especially in our digital age where your competitor is just a click away), ongoing staff shortages, and a lack of time to focus on growth. Rapid technology changes, compliance demands, and economic uncertainty only add to the load. While every business is unique, challenges often vary depending on size, industry, and growth stage.

Depending on your need, I work with business owners through these challenges in either a coaching or consulting capacity. I bring 25+ years of experience across corporate consulting, finance, marketing and entrepreneurship to help grow a business that works for you. Below are the key service areas I can help you with.

How I Can Help

coaching strategic planning and growth planning

Strategic Planning and Growth Strategy

Strategic Planning and Growth Strategy

Reactive decisions, lost opportunities, and stagnant growth are often the results of operating a business without a clear strategy. I frequently witness business owners working hard but feel like they are not making any progress. So yes, it’s about working smarter and not harder (no, not a cliché). Applying strategic planning helps you break that cycle - setting up your business for long-term success.

As your business coach, I help you to define where the business is heading, build practical goals, and develop a structured, achievable roadmap.

For startups, it often means sharpening the business model and value proposition. For growing businesses, it’s about scaling without losing quality. For mature companies, it’s about staying competitive or preparing for succession.

coach in financial management

Financial Management Consulting

Financial management is the backbone of every sustainable business—but too many owners feel out of their depth when it comes to managing cash flow, setting pricing, or planning ahead. I’ve taught financial management, consulted on it, and lived it firsthand. The reality is simple: if you don’t understand your numbers, you’re leading blind.

Financial Performance Coaching focuses on strengthening cash flow, improving profitability, and making financial management part of how you lead. That might mean building cash flow forecasts that actually reflect your business cycles, reviewing pricing strategies that no longer make sense, or rethinking how profits are measured and protected.

Ignoring financial performance is risky. Australian insolvencies jumped 43% between 2024 and 2025—and cash flow mismanagement was a key factor. Through practical frameworks and real-world strategies, I work with you to build the financial confidence needed to make informed decisions and lead with stability, not stress.

Financial Consulting
Sales and marketing consulting

Marketing and Sales Growth Consulting

Every business needs customers to survive, but hope is not a marketing strategy. I often meet business owners who deliver excellent products or services yet struggle to create consistent, predictable sales. Without structure, marketing becomes an afterthought—and growth stalls.

In Marketing and Sales Growth Consulting I focus on building a clear, realistic plan to attract, convert, and retain customers for your business.

Effective marketing and sales strategies are not about spending more, they’re about focusing better and getting a better return for your marketing spent. And, in todays age, digital marketing has become key for attracting customers and growing business.

Marketing Consulting

What It’s Like to Work With Me.

Here’s how I support you — and how I’m different from a typical coach or consultant:

  • Like a consultant, I analyse your business, make clear recommendations, and give you actionable solutions — from pricing models and growth roadmaps to systems setup and digital strategy.
  • Like a coach, I ask the right questions, help you reflect, and keep you focused and accountable — especially when you need to build your own plan or stay on track.
  • I bring light auditing into the process — reviewing your pricing, systems, or marketing efforts to spot what’s working and what’s holding you back.
  • And, I offer real-world mentorship when you need perspective, drawn from 25+ years in finance, consulting, and growing my own purpose-led business.

This isn’t just strategy. It’s the full-spectrum support you need to grow with confidence. I’m not the kind of advisor who hands you a strategy deck and waves you off. I also won’t keep asking you vague coaching questions until you "find your own way."

Here’s how I work — and why it’s different.

I get to know your business fast. We start with a deep dive — I ask the right questions, get across your numbers, offers, goals, and roadblocks. I take in the big picture and the small stuff that’s keeping you up at night.

I give you a clear, tailored plan. No cookie-cutter frameworks. No fluff. You get straight, strategic advice specific to your business — pricing, positioning, messaging, marketing, operations — whatever’s most urgent and most valuable.

I tell you what you need to do (and why). You’ll walk away knowing exactly where to focus — and what to do next. I explain things in plain English and connect the dots between strategy and day-to-day decisions.

So, yes, I help you make it happen.

I Have Worked With

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