Local SEO Packages
Want to boost your local visibility and help more customers find your business and not your competitors first? Welcome to the world of local SEO.
As a small business, it may seem daunting to compete in a vast digital landscape. However, being local can be a game-changer and leveraging local SEO can be a potent strategy to boost your business's visibility within your community. Let us help you.
WHAT'S INCLUDED?
Google Business Profile (former Google My Business)
- Create or update and optimise your Google Business Profile
Local Keyword search and content
- Keyword research for local intent relevant to your business
- Content creation with focus on local intent
Citations
For up to 5 business directories:
We create or update your local NAP (name, address, phone number) details and other business information across up to 5 business directories. NAP citations are important because Google may use them to verify that your business information is accurate.
46%
of all Google searches include local intent
2.7 X
Customers are 2.7x more likely to consider your business “reputable” if they see a complete Business Profile when browsing Search and Google Maps.
98%
A staggering 98% of people read online reviews for local businesses.
Boost your local visibility and help more customers find your business.
What is Local SEO?
If you are a local business, so you have a physical address, and your customers can visit you, then you are classed as a local business. The good news is that this even applies to service businesses that service a local area but don't want customers to drop in.
As a local business, you can occupy a dedicated space on Google's search engine result pages. This privilege works to your advantage when users are searching with local intent. What is local intent? It's when people search for local products, services, or locations, indicating they want something in a specific area. For example, You are a shoe repair service located in Melbourne's Bayside. Now, imagine Google receiving a search result from a mobile phone located in the geo-area of your business searching for 'shoe repair' or 'shoe repair Bayside'. Your business will come up only if you have a Google Business Profile (formerly Google My Business). This exclusive profile is Google's free area where local businesses can showcase their products, addresses, contact details, opening hours, updates, photos and more.
Take advantage of your local real estate.
Why Can Being Local Be a Game-Changer?
Here's a staggering statistic: 46% of all Google searches are for local information. That's nearly 1 in 2 searches. Even more impressive, 78% of these local mobile searches lead to in-store purchases. If your business isn't listed on Google Maps (formerly Google My Business), you're potentially missing out on a significant revenue stream.
As a small business, it may seem daunting to compete in a vast digital landscape, particularly in terms of SEO. However, being local can be a game-changer. If you operate a local business, informing Google about your location is crucial. Even if you don't cater to walk-in customers, leveraging local SEO can be a potent strategy to boost your business's visibility within your community.
How Does Local SEO Work?
Google's local search algorithms use three things to match user searches with the best local business results: relevance, distance, and prominence.
- Relevance is how close your business is to what the user is searching for.
- Distance is how far your business is from the user.
- Prominence is how important Google thinks your business is to potential customers.
Google shows two types of search results for local searches: the local pack and organic results. The local pack shows a map and the top three local business listings. Organic results are the blue link search results.
If someone is searching for your business specifically, Google shows a knowledge graph panel of your business so people can learn more about you. This is a great way to build authority and show that your business is trustworthy.
For example, if someone searches for "Shoe repair Bayside," Google shows two types of search results: the local pack, which shows the top local business listings and a map, and organic results, which are the blue link search results. The local pack is believed to have more power to turn searches into customers than organic results.
Clued in ... Clued up ... Clued on !!!
FAQs - Local SEO
What is Google's knowledge panel?
If anyone specifically looks for your business, a knowledge graph panel where people can learn more about you. It is a great authority builder and a rubber stamp that you are who you say you are and a conversion generator.
What is Google's local pack?
When you search for something on Google, you'll see a special section at the top of the search results with a map with three businesses nearby. That's called the local pack. It helps you find businesses close to where you are.
For example, if anyone types in 'Shoe repair Bayside, ' Google comes up with a map and a pack of three businesses listed below. This local pack is believed to have more conversion power than organic search results.
What is a local business?
If you have a physical address, and your customers can visit you, you are a local business. This even applies to service businesses that service a local area but don't want customers to drop in.
What is a Google Business Profile?
A Google Business Profile, also formerly known as Google My Business, is a free business listing that provides information about your business. It allows you to provide details like your location, services, products, contact details, business hours, event details, photos, and business updates.
Your Google Business Profile allows you to reach customers with local search intent via Google Search and Google Maps. Maintaining a Business Profile helps you increase your visibility on Google, gain credibility with reviews, and share business information with your customers.
What are NAPs?
NAP citations are like digital references for businesses. NAP stands for Name, Address, and Phone number. So, a NAP citation is basically a listing of a business's name, address, and phone number on different websites or online directories. It helps people find and contact the business easily.
They can play a vital role in your local ranking and your local SEO strategy as Google may use them to verify that your business information is accurate.
We Are All Ears.